The Direct 60 Forum

Leaders Rewriting the Rules of Retail.

The Direct 60 Forum brings together senior leaders from the world’s most influential retail brands for an intimate day of conversation, connection, and celebration in New York City. At its heart is The Lead’s Direct 60 List, which recognises 60 executives driving real transformation inside brands such as adidas, Ralph Lauren, Levi Strauss & Co, Estée Lauder Companies, and New Balance. Attendance is by application, and the room is reserved for VP and C-suite leaders.

60 Leaders. One Unforgettable Evening.

The Direct 60 Forum brings VP and C-suite executives from leading retail and consumer brands into one highly curated room, built for real peer-to-peer connection. It goes well beyond an awards ceremony: recognition sits alongside executive roundtables, Vision Talks, panels, curated receptions, and private dinners. Think high-value, intentional networking. Every part of the programme is designed to make it easy to build relationships with the leaders who matter most to your business.