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SubSummit Joins Nineteen Group to Scale the Leading Event for Subscription Commerce
SubSummit, the leading conference dedicated to technology-enabled subscription commerce within retail and consumer markets, today announced it has been acquired by Nineteen Group, supporting the continued growth and scale of SubSummit’s flagship event and community.
“SubSummit is a well-established event with a clear focus and a highly engaged audience,” said Mary Larkin, President, Nineteen Group Americas. “It strengthens Nineteen Group’s U.S. presence and fits naturally within our portfolio of category-leading retail and commerce events focused on transformation and technology.”
Founded in 2016, SubSummit was created to serve founders and operators building recurring-revenue businesses across DTC, SaaS, and subscription-enabled commerce. Over nearly a decade, the event has grown into a trusted gathering for more than 1,600 senior leaders, known for its operator-led programming, practical insight, and peer-driven exchange.
“From the start, SubSummit has been about creating a focused, high-quality experience for operators,” said Christopher George, Co-Founder & CEO of SubSummit. “Joining Nineteen Group allows us to scale the flagship event thoughtfully and, over time, explore opportunities to bring the SubSummit brand to new audiences and markets.”
SubSummit will continue to operate under its existing brand, maintaining continuity for attendees, sponsors, and partners. As part of Nineteen Group, the business will remain centered on growing its core event while benefiting from broader reach, shared expertise, and international perspective.
“This next phase is about executing at a higher level while staying true to what makes SubSummit work,” said Paul Chambers, Co-Founder & COO of SubSummit. “Nineteen Group brings the experience and scale to support our growth, without changing the fundamentals of the SubSummit experience.”
SubSummit’s next flagship event will take place in Kansas City, MO from May 13–15, 2026, bringing together hundreds of subscription commerce leaders for three days of content, networking, and peer exchange.
Peter Jones, CEO, Nineteen Group, added, “This acquisition reflects our approach to supporting strong, founder-led events and helping them grow sustainably within the Group.”
The acquisition supports Nineteen Group’s continued expansion in the U.S. across its core verticals, including retail. Nineteen Group was advised by Plural Strategy on the transaction and is backed by Phoenix Equity Partners.